# How DISTRICT Bánh Mì perfected the digital ordering process with SO'USE self-order-terminals and a web shop – without compromising on quality and authenticity With SO'USE self-order-terminals and a web shop, DISTRICT Bánh Mì digitalized its entire ordering and payment process: faster for guests, less work for the team, and more efficient for operations. +11% more revenue through a digitally guided ordering process -17% less staff effort for taking orders & processing payments Customer District Banh Mi DISTRICT Bánh Mì stands for modern Vietnamese street food at the highest level: daily fresh vegetables, handmade chili sauces without flavor enhancers, and a deliberately small menu for maximum quality. From juicy Bánh Mì to crunchy summer rolls – authenticity meets innovation here. United for better food! Location 1 location POS Systems - [Lightspeed (K-Series)](https://www.so-use.de/en/integrations/lightspeed.md) Products - [Self-Order-Terminal](https://www.so-use.de/en/terminals.md) - [Pick Up & Delivery](https://www.so-use.de/en/pickup-and-delivery.md) Customer since January 2024 The challenge ## Good street food needs a good process DISTRICT Bánh Mì thrives on speed and quality: a deliberately small menu, freshly prepared daily, maximum flavor. However, manual ordering and till duties slowed down exactly what defines the concept – speed. Queues formed during peak times, the team was busy taking orders and payments instead of preparing food, and the pick-up process for external orders was unstructured. The result: unnecessary friction in a concept designed for efficiency. The solution ## Kiosk on-site, web shop in the background With SO'USE self-order kiosks, guests at DISTRICT Bánh Mì now order independently and pay directly at the kiosk – no queues, no waiting for the team. Integration with Lightspeed K-Series sends every order straight to the kitchen. Meanwhile, the web shop runs in the background: pick-up and delivery orders arrive digitally, pre-paid, structured, and without extra effort for the team. Two channels, one system, no chaos. The result ## Faster, more structured, more guest-friendly Since January 2024, DISTRICT Bánh Mì has relied on a digital ordering process. The kitchen works in a structured way, and the team focuses on what matters: quality and preparation. Pick-up orders arrive organized, queues at the till are a thing of the past thanks to self-order kiosks – and the "fresh, fast & from the heart" concept gets the operational foundation it deserves. Conclusion # DISTRICT Bánh Mì before & after – how SO'USE takes street food efficiency to a new level ## Before SO'USE Queuing was mandatory. Guests wait in line, wait for a free staff member, and place their order – time-consuming for everyone and not what DISTRICT Bánh Mì stands for. An inefficient process. Pick-up and delivery are unstructured – phone calls, third-party providers, making planning difficult for the kitchen and team. ## After SO'USE Efficient ordering & payment processing. The self-order kiosk takes over – guests order at their own pace, pay directly, and the kitchen receives everything without detour. It almost runs itself. Kiosk & Web-Shop – two channels, one system. Walk-in guests order at the kiosk, while pick-up and delivery customers use the web shop – everything runs digitally, structured, and fully integrated into the POS system. --- ## Convinced? Start now with SO'USE Your street food concept deserves an ordering process as fast as your food – just like DISTRICT Bánh Mì does with SO'USE. ## More success stories How TRUCYS Hamburg reduces staff workload and receives better guest feedback [Read Case Study](https://www.so-use.de/en/customers/trucys-hamburg.md) How Soul Kitchen doubled tips and digitalized delivery services with Order & Pay [Read Case Study](https://www.so-use.de/en/customers/soul-kitchen.md) How SEEBAR Kiel eliminates counter queues and long walking distances with SO'USE, letting guests simply enjoy – fjord views included. [Read Case Study](https://www.so-use.de/en/customers/seebar-kiel.md)